Six deliverables, not a retainer
The whole build, part by part.
Six systems, built in dependency order because four of them read from the first. Every one ships documented, with the credentials in your name.
- 2-4 wksMap to cutover, typical
- 6Systems, built as one machine
- 30 daysPost-cutover support, included
Pick one and look inside
Six systems. Built as one machine.
Each one is a real deliverable with its own scope. They are built in dependency order, because four of them read from the first.
Backend tech infrastructure
Your CRM, booking, payments, and client delivery wired into a single system with one data model. Built first, because every other system on this page depends on it.
What physically gets built
- One data modelContacts, companies, deals, and engagements defined once, with the fields you actually use and none of the ones you do not. Everything downstream reads from this.
- Tool-to-tool syncForm, CRM, calendar, payment processor, and delivery tooling connected so a change in one lands everywhere else without a person in the middle.
- Booking and payment flowsRound-robin or single-host booking, deposits or full payment, reminders, reschedules, and the no-show path all handled as one flow rather than four disconnected ones.
- Client onboarding automationContract signed triggers the welcome, the intake form, the folder, the kickoff invite, and the internal task set. Nobody has to remember the sequence.
- Go HighLevel
- Airtable
- Stripe
- Notion
- tool-agnostic
Custom automation
We find the repeated work across your operation and move it into automations that run whether or not anyone is at their desk.
What physically gets built
- Workflow auditEvery recurring task logged with its frequency and its time cost, then sorted by how much you get back per hour of build. You see the ranking before we build anything.
- Lead routingInbound assigned by source, territory, value, or availability, with an escalation path when the owner does not respond inside the window.
- Follow-up enginesSequences that run to completion instead of stopping at message three, with real branching on what the contact actually did.
- Reporting automationThe Monday report builds itself and lands where you already look, instead of costing someone their morning.
- Make
- n8n
- Pabbly
- Zapier
- tool-agnostic
AI-powered operations
Qualification, routing, and follow-up that read what a lead actually said and respond to it, so speed to lead stops depending on who happens to be awake.
What physically gets built
- Qualification engineFit, budget, timing, and intent scored from what the lead submitted and what enrichment adds, against criteria you define and can change without a developer.
- Speed-to-lead responderA first reply inside minutes, any hour, that references what they actually asked about rather than opening with a generic thank-you.
- Intent-based routingDifferent answers, different paths. A pricing question and a "just browsing" go to different sequences and different owners.
- Reactivation passesDormant leads worked with context, referencing the original conversation rather than pretending it never happened.
- Claude
- OpenAI
- Go HighLevel
- n8n
- tool-agnostic
GTM infrastructure
Warmed sending domains, enriched and verified lists, and multi-channel sequences that run daily. The unglamorous half is the half that decides whether any of it lands.
What physically gets built
- Domain and inbox setupSeparate sending domains, SPF, DKIM and DMARC configured correctly, and a warmup period run properly rather than skipped because it is slow.
- List building and enrichmentTargeting built from your actual best-fit customers, enriched, then verified. Bounce rate is treated as a build metric, not an afterthought.
- Multi-channel sequencesEmail and LinkedIn working as one sequence with shared state, so a reply on one channel stops the other instead of talking over it.
- Reply handlingReplies classified and routed the moment they land, with the interested ones surfaced immediately and the rest handled without cluttering anyone’s inbox.
- Instantly
- Smartlead
- Clay
- Apollo
- tool-agnostic
Reporting and dashboards
Real-time visibility into pipeline, response time, and conversion, built on the data model the rest of the system already writes to.
What physically gets built
- Pipeline dashboardVolume, velocity, and conversion by stage, updating live, reading from the same records your team works in so it cannot disagree with them.
- Response-time trackingTime to first touch by source and by owner. Usually the first number that changes after a build, and the easiest to argue from.
- Source attributionWhich channels produce revenue, not just leads, tracked end to end from first touch to closed.
- Anomaly alertsThresholds on the numbers that matter, so a stage that stops converting pages you the same week instead of the next quarter.
- Looker Studio
- Metabase
- Airtable
- Go HighLevel
- tool-agnostic
Documentation and handover
Every workflow written up, every credential transferred, every decision explained. This is included in every build, and it is the reason the retainer stays optional.
What physically gets built
- Written runbookEvery workflow documented in the language of the person running the business: what it does, what triggers it, what breaks it, and what to do when it does.
- Credential transferEvery account in your name, on your billing, with us removed at the end unless you ask otherwise. No hostage logins.
- Architecture mapA single diagram of how the pieces connect, so the next person you hire can orient in an afternoon instead of a fortnight.
- Decision logWhy each significant choice was made, including the options we rejected. This is what stops a future change quietly undoing a deliberate decision.
- Notion
- Loom
- Google Workspace
- tool-agnostic
How we help you
Five steps. You are in one meeting a week.
Step 1 of 5
Audit your current systems
We look at where your leads come from, how they move through your pipeline, where they get stuck, and what happens before they convert. You get a clear view of your current lead flow and the biggest revenue leaks.
Step 2 of 5
Organise your lead and CRM structure
We clean up how your leads are stored, tagged, segmented, and tracked, so every opportunity has a clear place inside your system instead of a guess.
Step 3 of 5
Build your revenue capture workflows
We set up the systems that qualify leads, trigger follow-ups, nurture opportunities, route high-intent prospects, and keep deals moving without your team managing every step by hand.
Step 4 of 5
Recover missed and dormant opportunities
We identify stale leads, no-shows, ignored enquiries, and older opportunities already sitting in your database, then build campaigns to bring the right ones back into conversation.
Step 5 of 5
Track, optimise and grow what works
You get clear visibility into lead volume, pipeline movement, response rates, bookings, conversions, and recovered revenue. Then we use the data to improve the system over time.
CliqHQ is a shortcut
The old way vs the revenue capture way.
The old way
- Generate more leads because revenue feels slow
- Send those leads into a messy CRM
- Respond manually whenever someone remembers
- Let sales-ready prospects wait hours or days
- Write one generic nurture sequence and forget it
- Leave no-shows and stale leads untouched
- Jump between five tools trying to work out what happened
- Spend more on ads to replace the opportunities you lost
The revenue capture way
- We identify exactly where revenue is leaking
- We rebuild the systems behind qualification, follow-up and nurturing
- AI handles the repetitive actions and triggers the right next step automatically
- You watch more of your existing pipeline move toward booked calls and revenue
One call, no deck, no pitch
Bring us the mess. Leave with the map.
On the call we go through your stack, your workflows, and where the hours and the leads are going. You leave with the leak map whether or not you work with us.
- 30 minutes, one call
- You keep the audit either way
- No retainer trap, ever